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Chamayam collection featured in the Hindu Sept 1, 2017

Date : Sept. 1, 2017      

Chamayam collection featured in the Hindu Sept 1, 2017
Our designer and the “Chamayam” collection is featured in The Hindu Metro plus, Sept 1st, 2017. Our designer Mable Thomas talks about our new Onam, festive collection.
Read the article curated by Neeti Sarkar, here:

Neeti sarkar
In a time and age when South Indians play Holi and practice fervently for dandiya events that Dasara brings with it, it must come as no surprise that the off-white and gold Kerala Kasavu sari is not just fancied by women of other South Indian states, but is also doing its bit to bridge the North-South gap.

Given the sizeable Malayalee population in Bengaluru and taking into account the fact that anyone who has ever visited Kerala inevitably brings home a piece of it in the form of a traditional mundu sari, apart from curios like wooden houseboats and elephants, it is not hard to see why observing a festival like Onam is not restricted to only the Malayalee community.

With Onam just a few days away, MetroPlus catches up with a few city-based designers, who have each conceptualised, created, and curated a special collection of apparel and accessories for the festival.

Mable Thomas

StyyleFairy Couture

Onam is also associated with Onakkodi or ‘new clothes for Onam’. Hence, most Malayalees buy something new to wear for this fest. There are many Onam related events during this season. Being a Malayalee and a participant at these festivities, I found that nobody wants to repeat what they wore the previous year and are looking for some variety in their attires. The other reason an Onam collection is done by designers like me, who also have a bridal wing, is to gear up for the upcoming wedding season after Onam.

This year, our collection is called ‘Chamayam’, which in Malayalam means ‘decoration with clothes and ornaments, typically by ladies’. But I chose to interpret it as ‘Aana chamayam’ or decoration of elephants done during the famous Trissur Pooram festival in Kerala, during which the elephants are decorated with ornaments, the most striking of them all being the nettipattam or an ornamental accessory worn on the forehead of the elephant. This ornament is the inspiration for the collection and features in all the ensembles through subtle yet vibrant hand-embroidered motifs. The collection also deviates from the usual set mundu and Kerala Kasavu sari and includes party-wear ensembles like cape kurtis, anarkalis, lehengas, crop tops and Indianised gowns.